Strategic Marketing

We proud of our lease up speed and if thr demographic requires it will run viral marketing in foreign languages. Our goal is a waiting list to drive down void days and deliver enviable total returns.

Strategic marketing is about finding the developments' uniqueness, branding the staff and curating the on site experience. Engage with the local community, connects a development sub-site to your corporate website study the demand demographic...

Marketing a building: step by step

Launch planning includes recruting the team, opening the lettings office and dry run training, tech enablement, visiting competing product, a final review of rent pricing, arranging videography, development websites, show flat furniture, notifying the press, universities and major employers.

Success means curating the resident experience, incentivising the team, and focusing on reviews. Enquiries are satisfied by online tours, taster sessions and instant reservations - all by phone. The goal being a sense of pride and stewardship: a place - not a space; so that living at ..... says something about the residents.

The focus is to fuel enquiries and drive a ‘waiting list’ as the site gains in popularity and reputation. Strategy is usually supported by an on-site lettings team seven days a week, portals to directly link through to the dedicated scheme website. Tours are bookable both online and by phone.

And beyond,

Success means recruiting, training and managing a permanent incentivised customer-focussed team to meet prospective tenants, accompany viewings, and negotiate contracts and do mid-term inspections. Contractually each team member should be required to organise, support and advertise on-site events.

Marketing collateral

We can support you to put in place a suite of marketing collateral including:
  • a scheme website
  • e-brochure
  • virtual tour
  • tenant handbook
  • signage
  • tenant app
  • tenant portal
  • meet & greet station

We are creative innovators, and will work with animators and video production specialists, your architects and interior designers to create ideas that set your development apart from others. As operator it is our experience which makes the connection between the build and the vision to deliver the brand.

Priority No.1 is to achieve a holistic multi-strategy approach to deliver the returns you need.

Lease up strategy in action

Social media campaign for Chinese post grads
10 weeks to 100% let
98% occupancy 98%
85 Apartments

Moss Side
Local 1st timers from nearby run down housing
18% premium on local stock
8% rental growth year on year
98% occupancy
92 Apartments with waiting list

7 minute commute for a 30% saving
15% premium on local similar sized stock
7% rental growth year on year
99% occupancy
117 Apartments with waiting list

Articles & Blogs about Strategic Marketing
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Manager block of flats