link to ringley website
  • Home
  • About Us
    About us & leadership Awards Savings for Clients Case Studies Green Management Strategies Market Overview Leasehold Reform Campaign Money Back Guarantee
  • Our Services
    • Asset Management
      • UK Asset Management
      • Project Monitoring
      • ESG Consultancy & Implementation
      • PropTech & Living Sectors Platform
      • Marketing Insights
      • Resident Journey
      • Stabilised Assets
      • UK Build to Rent
      • UK Later Living
      • UK Co-Living
      • UK Student Accommodation
      • UK Single Family Housing
    • Block Management
      • Overview - London
      • Overview - Wales & West
      • Overview - Southwest
      • Right to Manage
      • Freehold Management
      • Resident Management
      • Estates of Houses
      • Ground Rent Collection
      • How to change agent?
      • Block Management Services
      • Can't afford an agent?
      • Legal & Tribunals
      • Top 10 Tips
      • Report an incident
    • Commercial Management
    • Law
      • Overview
      • Meet The Team
      • Recommendations
      • Right to Manage
      • Lease Extensions
      • Freehold Purchase
      • Absentee Freeholder
      • Court Appointed Manager
      • Conveyancing - Wales
      • Conveyancing - England
      • Service Charge/Rent Arrears Recovery
      • Company Secretary
    • Property Valuations
      • Overview
      • Loan Security
      • Company Accounts
      • Lease Extensions
      • Freehold Purchase
      • Rent Reviews
      • Ground Rent Investment
      • Development Valuations
      • Expert Witness & Litigation
      • Tax, Trusts & Accounts Valuations
      • Trading Business
      • Compulsory Purchase
      • Residential Valuations
    • Engineering
      • Overview
      • EWS1 Consultancy
      • Asbestos
      • Contract Administration
      • Fire Assesment
      • Homebuyer Survey
      • Building Survey
      • Schedules
      • Party Wall Matters
      • Principle Designer
      • Disability Access Audits
      • Small Building Works
      • Fire Door Inspection
      • Insurance Valuations
    • Property Accounting
      • Finance
      • Quote For Service Charge Accounts?
      • Property Accounting Law
      • Accounting Updates
      • To Audit or Not?
    • Plant & Facilities Management
      • Plant & Facilities Management
      • Fire Door Inspection APP
      • Fire Safety Update
    • Site Staffing Solutions
      • Ringley Integrated Site Staff Solutions
    • Leasehold Guidance
      • Overview
      • Right to Manage
      • Purchasing The Freehold
      • Court Appointed Manager
      • Absentee Freeholder
  • Insights
    Asset Management Articles Block Management Blogs Publications BTR Rental Market Blogs Customer Insights FAQ - Ask Our Experts Insurance Calculator
  • Get In Touch
  • Work with us
  • Portal Login
The Rental Market: BTR vs Traditional Leasing

Written by: Mary-Anne Bowring 16/05/2023
  862       0
Responsive image

BTR vs Traditional Leasing

Build to Rent (BTR), is a growing segment of the UK residential sector and is gaining pace as more institutional landlords jump in to improve the quality of buildings and amenities provided. Yet, not enough renters are aware of all the benefits offered.
The mindset of young professionals has changed; quality and maintaining a healthy work-life balance are much higher up the agenda. Not surprisingly, BTR developments aim to cater to these needs, and consequently, BTR properties offer a wide range of modern facilities and delight renters: a promise of a high-quality living experience. The vibe is about residents being able to get their needs or concerns addressed instantly. Spaces are designed to be welcoming to help create a sense of community within the building and make the residents feel safe and secure.

Low Bills Living

BTR buildings are new so the bills are cheaper. Better still, usually, Wi-Fi is included, and in coliving buildings often electricity and water too. The reason that bills are cheaper is that the buildings have been built according to the June 2022 Part L Regulations – which determined that all new homes must produce 30% less carbon dioxide emissions. This means homes are extremely well insulated–when living in the Moda Living Angel Gardens building it was snowing and our PlanetRent MD did not even need to put the heating on! Appliances are energy efficient, windows are double or triple-glazed, heat from cooking and showering is recycled and redistributed around the home, and more…

BTR offers No Maintenance Hassle

Living with minimal maintenance is one of the most attractive aspects of BTR tenancies. Most properties are new and are designed for ease of maintenance. Most UK BTR developments over about 75 homes have staff on site; so gone is the problem of reporting a repair to an Agent, then chase and chase and chase, enter, hotel-style responsiveness.
And, as the landlord has probably developed the property, they’ll know everything about the building's construction and how to deal with budding issues. Better still, since BTR properties are newly constructed with high-quality standards, there are fewer maintenance problems.

BTR epitomizes a landlord who cares

When the landlord is an institution, they are in it for the long term; the building is an investment and your rent may well be used to pay fund liabilities, i.e., someone else’s pension. An institutional landlord is an expert investor, their mindset is all about maintaining the asset value – so they are interested in repairing things, meeting reasonable requests, and keeping you, and normally your pet too, happy in your home, so you stay longer.

BTR landlords love to shout about their ‘green credentials

Environmental are rarely at the top of a buy-to-let landlord’s priority list, they are for institutional landlords because, people who invest in ISAs, pensions, etc… want to invest in ethically responsible investment vehicles, so BTR landlords simply cannot get funding unless good level of ‘green credentials’ are achieved. There is a match between the green agenda demands of the younger renter and the institutional landlord. Both want a low carbon footprint: interests are aligned. If you rent from a BTR landlord, you are making a lifestyle choice: an intentional decision to seek a home that offers energy efficiency, a low carbon footprint, and a building built using responsibly sourced materials. BTR developments are designed to be eco-friendly. Most of them have features like solar panels, green roofs, and energy-efficient heating and cooling systems. They allow tenants to live a sustainable lifestyle without harming the environment.

Type of BTR

BTR comes in many forms: in simple terms, BTR just means built to rent for renters–as the investment objective. Like in any business, there are different products: premium, market, and affordable. In BTR these terms usually differentiate the amount of facilities and amenities built in.


What facilities and amenities does premium BTR offer?
Premium BTR includes access to premium facilities in the rental package. This may be state-of-the-art fitness centers, coworking'>coworking on site, residents’ lounges, games rooms, luxurious spas, modern swimming pools, private cinema, and even private dining rooms. These facilities target today's discerning renters seeking a convenient and comfortable lifestyle. They can unwind and relax at home after a busy day at work.
Most BTR properties also typically offer 24-hour concierge services and some level of maintenance staff on hand. The best BTR properties also feature rooftop terraces and landscaped gardens. Residents can get stunning views and enjoy a peaceful retreat from the hustle and bustle of city life. They provide the perfect setting for socializing with friends and neighbors or enjoying quality time in solitude.


BTR removes the fear of untimely rent increases
Hassle-free renting is what many renters look for, and BTR properties deliver this very effectively. Most BTR schemes offer deposit-free renting, you purchase a ‘deposit alternative product’ for the cost of 1 week's rent. BTR buildings usually offer longer-term rental agreements typically a fixed term of three years with rent increases set out so you know where you are. This can spare you the hassle of annual renegotiation. This stability factor can be particularly helpful for busy professionals who plan their careers in three-to-five-year blocks. When they have a firm idea of how much they will be spending on house rentals, they can plan and allocate resources more effectively and get relief from the stress of unexpected rent hikes.
BTR is focused on providing high-quality, purpose-built rental properties with professional management and a range of amenities.

Visit Ringley Popular pages:
Page 1: Ringley Group

Page 2: Leasehold Guidance
Page 3: Ringley FAQs
Page 4: Ringley Blog



POPULAR POSTS

Government pledges to keep renters safe

Is noise getting you down?

High Court: Right to Rent does breach human rights

Severe weather ahead - is there an emergency plan for your block?

Landlords beware - Don't believe everything you read!

RECENT POSTS

Why Standing Orders Don't Really Work for Service Charges

Service Charge Arrears: : Forfeiture or County Court Judgement? What's the bet route for a Residents' ManCo?

Life After Right to Manage: Understanding Service Charge Accounts vs RTM Company Accounts

Help for ManCo Directors in Setting the Service Charge Budget: What You Need to Know

RTM Directors Alert: Struggling to Self Manage Service Charges? There is Another Way?


Blogs on similar property topics

ASSET MANAGEMENT
The "G" of ESG: Governance Excellence and its Essential Role in Boardroom Agendas
The "G" of ESG stands for governance. Whilst focus on environmental and social aspects is vital, excellent governance is equally important. Good governance involves transparency, accountability and ethical decision-making within organisations. What is the significance of governance and why it should be a top priority in the boardroom? By maintaining high quality governance organisations can build trust, strengthen long-term sustainability and...

Read More

ASSET MANAGEMENT
Landlords - How to track compliance and appliances
Landlord compliance is a complex and ever-evolving process. With numerous regulations surrounding rental properties, landlords face hefty fines for non-compliance. Anyone renting out a home must navigate:MEES Regulations and energy efficiency standards.New rules on electrical safety inspections.Ongoing property maintenance and legal documentation requirements.Keeping up with these regulations can be challenging, but technology can help simplif...

Read More

ASSET MANAGEMENT
Deposit Reform. Why is it so badly needed?
For many renters, the financial burden of rental deposits is a major challenge. The average deposit now exceeds £1,100, and delays in receiving previous deposits often force tenants to pay double this amount. A third of renters must cover a new deposit before their old one is returned, placing significant financial strain on those looking to move.

Read More

Meet our Expert Property Commentators

Mary-Anne Bowring FTPI FRICS FARLA FCABE Founder/Head of Asset Management

Strategic partnerships, holistic delivery/ opportunities, growth, value engineering, thought leadership

Ian Barber MD BTR Mobilisation & Leasing

Runs HQ & site lease-up teams. Drives rent pricing, mobilisation, marketing, happy residents!

Jon Curtis MRICS Head of Building Engineering

Chartered Building Surveyor. Lectures on EWS1 & building safety. Runs CapEx programmes.

Kate Robinson MTPI MD Blocks/FM Management (London Region)

Master plan setup, ops and staffing and resident engagement. ISO45001 champion.

Lee Harle Partner Ringley Law

Plot conveyancing. Debt litigation. Group Company Secretary.

Natalie Birmingham Helpdesk Support Manager

Trainer & Helpdesk Manager: people, systems,contractors. ISO45001 supply chain accreditation.

Chris Georgalis MRICS Head of Commercial Valuation

Chartered Valuer. Rental valuations: retail, leisure. IRR modelling and valuations for secured lending. Compulsory purchase & rent reviews

Nichola Pughe MRICS Head of Residential Valuation

Chartered Valuer. Rental development & mixed use valuations, IRR modelling. Leasehold enfranchisement specialist


Insights, articles & blogs
INDEX

PROPERTY
BLOGS

LANDLORD
BLOGS

PROPERTY
ARTICLES

E-BOOKS

inshights shared - link to planetrent blogs

Landlord blog
Read landlord blog
inshights shared - link to ringley blogs

Property blogs
Read property blogs
inshights shared - link to ringley articles

Property articles
Read property articles
inshights shared - link to ringley ebooks

E-books
Read E-books

Our Offices

link to ringley social media facebook link to ringley social media instagram link to ringley social media linkedin link to ringley social media x-twitter
  • Operations
    Centre
  • Ringley House
  • 1 Castle Road
  • London
  • NW1 8PR
  • T: 0207 267 2900
  • HQ & Customer
    Reception
  • Ringley House
  • 47 Rochester Road
  • London
  • NW1 9JL
  • Manchester
  • 11 Swan Street
  • Northern Quarter
  • Manchester
  • M4 5JJ
  • T: 0330 174 7777
  • Cardiff
  • 122 West Bute Street
  • Cardiff Bay
  • Cardiff
  • CF10 5LJ
  • T: 0330 174 7747
link to ifsm website link to tpos website link to rics website link to ukgbc website link to governmanet security industry authority website link to alep website
  • What we do
  • Asset Management
  • Block Management
  • Facilities Management
  • Property Law
  • Surveying / Valuation
  • Building Engineering
  • Financial Services
  • Managing Agents
  • Block Management Locations
  • Co-working
  • Renting & Letting
  • Right to Manage
  • Contractor Management
  • Space to Work
  • Fees and Client Money Protections
  • Ringley Group
  • About us
  • CSR / ESG
  • BusyLiving
  • PlanetRent
  • Talk to us
  • Careers
  • Ask a Question
  • Insights
  • Articles
  • Blogs
  • Subscribe
  • BTR & PRS Buildings

Emergency Lines

0207 428 2056

0207 267 2900

solutions@ringley.co.uk

Report an incident

read more link

All content © copyright 2025. Ringley Limited. All Rights reserved. Ringley Limited, incorporated and registered in England and wales.

Registered office: Ringley House, 1 Castle Road, London, NW1 8PR. Company No. 03302438

Terms of use | Privacy Policy | Modern slavery act | Health and Safety Policy | Anti Bribery and Corruption | COVID-19 risk assessment

Ringley Staff Dashboard