Our model puts staff on site with tools in their hand to enable instant reservations, whilst simultaneously building excitement with photos, videos, floorplans and guest app access to make residents enthusiastic about their new home.
Lease up starts with understanding the locality and demographics, utilising demand analysis to predict available stock and average days void, as well as establishing points of difference to foster uniqueness. Our role is to build a marketing plan that reflects this to drive engagement and lease up.
Lettings, Mobilisation & Stabilisation
Successful mobilisation follows months of detailed project monitoring which is part of the asset management role and sets the foundation for a smooth transition from practical completion through the period of quality assurance/unit acceptance and then on to lease up.
We are proud of our lease up speed and we even run viral marketing in foreign languages to accommodate diverse demographics. Our goal is a waiting list to drive down void days and deliver enviable total returns.
Example lease up chart:
| No Dwellings | 85 | ||||||||||||||
| Pre-Occupancy | Operations | Check total | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Month | -6 | -5 | -4 | -3 | -2 | -1 | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | |
| Show Flat fit out | Open | ||||||||||||||
| Monthly Let | 0 | 0 | 0 | 2 | 4 | 15 | 20 | 17 | 10 | 8 | 5 | 4 | 0 | 0 | 85 |
| Cumulative Let | 0 | 0 | 0 | 2 | 6 | 21 | 41 | 58 | 68 | 76 | 81 | 85 | 85 | 85 | 85 |
| % Let | 0% | 0% | 0% | 2% | 7% | 25% | 48% | 68% | 80% | 89% | 95% | 100% | 100% | 100% | |
| Vacant Units | 85 | 85 | 85 | 83 | 79 | 64 | 44 | 27 | 17 | 9 | 4 | - | - | - | |
| Monthly Move Ins | - | - | - | - | - | - | 41 | 17 | 10 | 8 | 5 | 4 | - | - | |
| Cumulative Moved In | - | - | - | - | - | - | 41 | 58 | 68 | 76 | 81 | 85 | 85 | 85 | 85 |
| Occupancy | 0% | 0% | 0% | 0% | 0% | 0% | 48% | 68% | 80% | 89% | 95% | 100% | 100% | 100% | |
| No Dwellings | 85 | ||||||||||||||
| Pre-Occupancy | Operations | Check total | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Month | -6 | -5 | -4 | -3 | -2 | -1 | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | |
| Show Flat fit out | Open | ||||||||||||||
| Monthly Let | 0 | 0 | 0 | 2 | 4 | 15 | 20 | 17 | 10 | 8 | 5 | 4 | 0 | 0 | 85 |
| Cumulative Let | 0 | 0 | 0 | 2 | 6 | 21 | 41 | 58 | 68 | 76 | 81 | 85 | 85 | 85 | 85 |
| % Let | 0% | 0% | 0% | 2% | 7% | 25% | 48% | 68% | 80% | 89% | 95% | 100% | 100% | 100% | |
| Vacant Units | 85 | 85 | 85 | 83 | 79 | 64 | 44 | 27 | 17 | 9 | 4 | - | - | - | |
| Monthly Move Ins | - | - | - | - | - | - | 41 | 17 | 10 | 8 | 5 | 4 | - | - | |
| Cumulative Moved In | - | - | - | - | - | - | 41 | 58 | 68 | 76 | 81 | 85 | 85 | 85 | 85 |
| Occupancy | 0% | 0% | 0% | 0% | 0% | 0% | 48% | 68% | 80% | 89% | 95% | 100% | 100% | 100% | |
We recruit, train and put teams on site all over the UK. We can employ staff ourselves or on site at asset level. We have many years’ experience of employing staff out on site and will plan, collaborate and consider the specific offering of each development, ensuring the right people are in place at the right time to fulfil each development’s potential.
Strategic marketing is about finding the developments’ uniqueness, branding the staff and curating the on-site experience. Engagement with the local community connects a development sub-site to your corporate website study of the demand demographic.
We are known for our ability to apply fresh thinking to specific project challenges, we can fill gaps in your project team
In building a brand our job is to find your uniqueness which may encompass some of the following aspects:
Marketing a building: step by step
Launch planning includes recruiting the team, opening the lettings office and dry run training. This is supported by tech enablement, competing product visits and a final review of rent pricing. Then in arranging videography, designing development websites and showcasing flat furniture; we grasp the attention of the press, universities and major employers.
Success means recruiting, training and managing a permanent incentivised customer-focussed team to meet prospective tenants, accompany viewings, negotiate contracts and complete mid-term inspections.
The focus is to fuel enquiries and drive a ‘waiting list’ as the site gains in popularity and reputation. Strategy is usually supported by an on-site lettings team seven days a week, portals to directly link through to the dedicated scheme website. Tours are bookable both online and by phone.
And beyond,
Success means recruiting, training and managing a permanent incentivised customer-focussed team to meet prospective tenants, accompany viewings, and negotiate contracts and do mid-term inspections. Contractually each team member should be required to organise, support and advertise on-site events.
Marketing collateral
We can support you to put in place a suite of marketing collateral including:- A scheme website
- E-brochure
- Virtual tour
- Tenant handbook
- Signage
- Tenant app
- Tenant portal
- Meet & GSSreet station
We are creative innovators, working with animators and video production specialists. We set your development apart from others by creating ideas with interior design and architecture specialists. As operator, it is our experience which makes the connection between the build and vision to deliver the brand.
Ideation for this lease-up campaigns
Media City
'Mix with the A listers' 'Be the news, live in the media city' 'Watersports on your doorstep'
City fringe
'7 minute commute' 'Live the hi-life' 'Roof top city views' 'Urban energy, without the sky high price tag'
Travel distance
'Your commuter can stop here' 'Awesome value, great location' 'Live downtown, with the uptown lifestyle you crave'
City Centre
'City outside, tranquility inside' 'Landmark living' 'The best of the city in your back yard' 'Your view awaits'
Demographic
'Grown up flats not student cluster flats'
Environmental
'Sustainability conscious choice' 'Live somewhere that says something about you' 'Future thinkers - you'll fit right in'
Value
'Amenities you deserve, rents you'll love' 'Modern amenities, sophisticated style' 'Where luxury meets convenience '
Stage
Start out together with us' 'Life just got better' 'Live like you want to'
Intrigue
Come see why we are different' 'Head turning style' 'Iconic living' 'Luxury built in' 'Cool apartments, Hot location
Lifestyle
'Experience the lifestyle' 'Hotel lifestyle thrown in' 'Because you deserve to live better' 'Lifestyle living'
Service
'Everything you need - right here' 'How home should feel' 'Service you can count on' 'Service thrown in'
Experiences
'Great experiences start here' 'Limitless style, Unreal service, Crazy fun' 'Luxury is affordable'
Placemaking
'Community starts here' 'Love where you live' 'Experience the difference' 'Better homes, Better people'
Demand driven
'Don't wait or you'll miss out' 'Taster events here' 'Renting with us is as easy as 1-2-3'
Merged lifestyle
'Work from home outside your home' 'Work rest and play - it's all here' 'One location - many things'
Outdoor space
'Summer living' 'Lifestyle thrown in' 'Films, Food, Fun - it's all here' 'Love life your way'
Media City
'Mix with the a listers' 'Be the news, live in the media city' 'Watersports on your doorstep'
City fringe
'7 minute commute' 'Live the hi-life' 'Roof top city views' 'Urban energy, without the sky high price tag'
Travel distance
'Your commuter can stop here' 'Awesome value, great location' 'Live downtown, with the uptown lifestyle you crave'
City Centre
'City outside, tranquility inside' 'Landmark living' 'The best of the city in your back yard' 'Your view awaits'
Demographic
'Grown up flats not student cluster flats'
Environmental
'Sustainability conscious choice' 'Live somewhere that says something about you' 'Future thinkers - you'll fit right in'
Value
'Amenities you deserve, rents you'll love' 'Modern amenities, sophisticated style' 'Where luxury meets convenience '
Stage
Start out together with us' 'Life just got better' 'Live like you want to'
Intrigue
Come see why we are different' 'Head turning style' 'Iconic living' 'Luxury built in' 'Cool apartments, Hot location
Lifestyle
'Experience the lifestyle' 'Hotel lifestyle thrown in' 'Because you deserve to live better' 'Lifestyle living'
Service
'Everything you need - right here' 'How home should feel' 'Service you can count on' 'Service thrown in'
Experiences
'Great experiences start here' 'Limitless style, Unreal service, Crazy fun' 'Luxury is affordable'
Placemaking
'Community starts here' 'Love where you live' 'Experience the difference' 'Better homes, Better people'
Demand driven
'Don't wait or you'll miss out' 'Taster events here' 'Renting with us is as easy as 1-2-3'
Merged lifestyle
'Work from home outside your home' 'Work rest and play - it's all here' 'One location - many things'
Outdoor space
'Summer living' 'Lifestyle thrown in' 'Films, Food, Fun - it's all here' 'Love life your way'
Priority No.1 is to achieve a holistic multi-strategy approach to deliver the returns you need.
Lease up strategy in action
Social media campaign for Chinese post grads
10 weeks to 100% let
98% occupancy 98%
85 Apartments
Local 1st timers from nearby run down housing
18% premium on local stock
8% rental growth year on year
98% occupancy
92 Apartments with waiting list
7 minute commute for a 30% saving
15% premium on local similar sized stock
7% rental growth year on year
99% occupancy
117 Apartments with waiting list
We are creative,
e.g., bus stop advertising to attract local people from run down nearby stock, and
social media campaigns in Chinese.
Read More:
Our Asset Management Team
The key to our success is our people
Una Living is the living sectors delivery platform of The Ringley Group.
We build communities and support thousands of residents nationally.
