Mobilisation Insights

Our model puts staff on site with tools in their hand to enable instant reservations, whilst simultaneously building excitement with photos, videos, floorplans and guest app access to make residents enthusiastic about their new home.

“Strategic marketing is about finding the developments’ uniqueness, branding the staff and curating the on-site experience. Engagement with the local community connects a development sub-site to your corporate website study of the demand demographic.”

Lettings, Mobilisation & Stabilisation

Successful mobilisation follows months of detailed project monitoring which is part of the asset management role and sets the foundation for a smooth transition from practical completion through the period of quality assurance/unit acceptance and then on to lease up.

We are proud of our lease up speed and we even run viral marketing in foreign languages to accommodate diverse demographics. Our goal is a waiting list to drive down void days and deliver enviable total returns.

Marketing a building: step by step

Launch planning includes recruiting the team, opening the lettings office and dry run training. We will visit competing developments and undertake a final review of rent pricing. Next comes arranging marketing collateral: videography and virtual tours, the development website, Residents Handbook, Residents App, applications portal, furnishing show flats, press, PR and launch events.

We set your development apart from others by creating ideas with interior design and architecture specialists. As operator, it is our experience which makes the connection between the build and vision to deliver the brand.

Now leasing

Acting for Freeholder on this development, beset by significant structural heave movement damage and water ingress problems. We are appointed as advisers, liaising with leaseholders.

Coventry

Social media campaign for Chinese post grads

99 Flat conversion suffered pressurised water supply failure, resulting in flood damage to over 50% of the apartments. Appointed as Contract Administrator, we have lead the strip out.

Moss Side

Local 1st timers from nearby run down housing

A development of 90 flats over 4 blocks. We have overseen remedial works to cladding areas, inadequate internal compartmentation. We are now dealing with other fire safety deficiencies.

Stockport

7 minute commute for a 30% saving

We are creative, e.g., bus stop advertising to attract local people from run down nearby stock, and social media campaigns in Chinese.

Our Asset Management Team

The key to our success is our people

Mary-Anne Bowring

Group Managing Director

Andrew Pratt

Director

Ian barber

Managing Director - BTR North

Oliver Hopkins

Investment Director

Aqilah Azlan

New Scheme Mobilisation

Our model puts staff on site with tools in their hand to enable instant reservations, whilst simultaneously building excitement with photos, videos, floorplans and guest app access to make residents enthusiastic about their new home.

We are proud of our lease up speed and we even run viral marketing in foreign languages to accommodate diverse demographics. Our goal is a waiting list to drive down void days and deliver enviable total returns.

Strategic marketing is about finding the developments’ uniqueness, branding the staff and curating the on-site experience. Engagement with the local community connects a development sub-site to your corporate website study of the demand demographic.

We set your development apart from others by creating ideas with interior design and architecture specialists. As operator, it is our experience which makes the connection between the build and vision to deliver the brand.