Mobilisation Insights
Project Monitoring
ESG Consultancy & Implementation
PropTech & Living Sectors Platform
Marketing Insights
Resident Journey
Stabilised Assets
UK Build to Rent
UK Later Living
UK Co-Living
UK Student accommodation
UK Single Family Housing
Brand & URLs for sale

Our model puts staff on site with tools in their hand to enable instant reservations, whilst simultaneously building excitement with photos, videos, floorplans and guest app access to make residents enthusiastic about their new home.

Successful mobilisation follows months of detailed project monitoring which is part of the asset management role and sets the foundation for a smooth transition from practical completion through the period of quality assurance/unit acceptance and then on to lease up.

We are proud of our lease up speed and we even run viral marketing in foreign languages to accommodate diverse demographics. Our goal is a waiting list to drive down void days and deliver enviable total returns.

Strategic marketing is about finding the developments’ uniqueness, branding the staff and curating the on-site experience. Engagement with the local community connects a development sub-site to your corporate website study of the demand demographic.

Marketing a building: step by step

Launch planning includes recruiting the team, opening the lettings office and dry run training. We will visit competing developments and undertake a final review of rent pricing. Next comes arranging marketing collateral: videography and virtual tours, the development website, Residents Handbook, Residents App, applications portal, furnishing show flats, press, PR and launch events.

We set your development apart from others by creating ideas with interior design and architecture specialists. As operator, it is our experience which makes the connection between the build and vision to deliver the brand.

Lease up strategy in action


Social media campaign for Chinese post grads

  • 10 weeks to 100% let
  • 98% occupancy 98%
  • 85 Apartments

Moss Side

Local 1st timers from nearby run down housing

  • 18% premium on local stock
  • 8% rental growth year on year
  • 98% occupancy
  • 92 Apartments with waiting list


7 minute commute for a 30% saving

  • 15% premium on local similar sized stock
  • 7% rental growth year on year
  • 99% occupancy
  • 117 Apartments with waiting list

We are creative, e.g., bus stop advertising to attract local people from run down nearby stock, and social media campaigns in Chinese.

Our Asset Management Team

The key to our success is our people

Mary-Anne Bowring
Chief Executive Officer
Ian Barber
MD - BTR North
Russell Markou
Head of Living Strategy & Operations
Nick Pratt
Head of Site Staff