BTR Mobilisation | BTR Lease up | Build To Rent

Mobilisation Insights

Our model puts staff on site with tools in their hand to enable instant reservations, whilst simultaneously building excitement with photos, videos, floorplans and guest app access to make residents enthusiastic about their new home.

Successful mobilisation follows months of detailed project monitoring which is part of the asset management role and sets the foundation for a smooth transition from practical completion through the period of quality assurance/unit acceptance and then on to lease up.

We are proud of our lease up speed and we even run viral marketing in foreign languages to accommodate diverse demographics. Our goal is a waiting list to drive down void days and deliver enviable total returns.

Strategic marketing is about finding the developments’ uniqueness, branding the staff and curating the on-site experience. Engagement with the local community connects a development sub-site to your corporate website study of the demand demographic.

Launch planning includes recruiting the team, opening the lettings office and dry run training. We will visit competing developments and undertake a final review of rent pricing. Next comes arranging marketing collateral: videography and virtual tours, the development website, Residents Handbook, Residents App, applications portal, furnishing show flats, press, PR and launch events.

We set your development apart from others by creating ideas with interior design and architecture specialists. As operator, it is our experience which makes the connection between the build and vision to deliver the brand.