UK Single Family Housing: from investment to delivery

Partner with The Ringley Group's Una Living to deliver your UK BTR single family housing ambition and leverage over 25+ years of residential expertise of running developments that deliver a lifestyle. We put staff on site and deliver you tech enabled operations, that are vertically connected and will drive OpEx efficiencies from day 1. We deliver an enviable lease-up track record, drive premium rents and through scripted tech enabled processes will deliver the consistency that building a brand requires.

Wherever you are in your UK BTR single family housing journey, we can model the OpEx and the IRR, we can jump in to discharge S106 planning obligations, review unit typology and mix, provide insights into supply and demand, demographics and build customer personas. Our Engineers can provide scrutiny on all operational strategies from plant to small M&E, access, CCTV, deliveries and everything in between. We can tell you what is the right-sizing for front and back of house, and how to get the staff out front to deliver the brand. We will analyse stock and saturation and advise on furniture selection, lease up strategy and get the job done.

Single Family Housing Operational Efficiencies

Beyond stabilising a UK BTR single family development, we will drive premium rents, deliver operational efficiencies, collect scope 2 carbon data, and monitor resident satisfaction. Our proprietary living sectors platform harvests data throughout the journey to track over 100 KPIs and because we operate using the fund chart of accounts in all the disciplines: asset management, operational oversight, facilities management, property management and leasing, we make light work of fund and bank reporting, tracking everything from liquidity ratios to quarterly valuations.

Traits of UK Single Family Housing

Less commuting, more space Less commuting, more space
The post-pandemic shift towards remote working is fuelling demand for single family housing, everywhere. Less commuting enables individuals to select a home based on a wider criterion than before. Moving out of cities offers more space, better configuration flexibility and a rent saving too.

It works almost anywhere It works almost anywhere
Suburban locations provide renters larger floorplates at better value for money with families the fastest-growing renter demographic. Suburban locations are greener, quieter and bigger places to call home. From an investor perspective there is typically less demand pressure on suburban sites compared with city developments.

Attitudes to renting are changing Attitudes to renting are changing
Not all families can afford to buy a home and attitudes towards renting have changed. Once viewed as a necessity, to many renting is now regarded in the same respect as property ownership and, for many younger families, is their preferred option to find a suitable home.

Multiple exit opportunities Multiple exit opportunities
Single Family Housing as a BTR category offers investors a compelling and complementary investment opportunity to that of multi-family homes. Investors can take advantage of strong and increasing demand, connect into existing amenities and communities and have multiple exit routes: from fractional sales to yield compression at scale.

ESG in Single Family Housing

Single family housing also presents an opportunity for developers to meet the increasing demand to build socially conscious homes. This, as an asset class, naturally lends itself to driving the ESG agenda and prioritise both social and environmental considerations in the build. Renters want professionally managed homes, developed to a high and sustainable standard.

Success in single family housing requires a tech enabled platform that can script and deliver your branded service, white-labelled everywhere. To be infinitely scalable, experience in managing risk and protecting your reputation is key. In addition, the delivery partner should bring a track record of managing a nationwide contractors panel to ISO45001 standards to deliver immediacy and not dilute the brand promise. Other tools required include Apps to manage roaming site staff, maintenance engineers, and those conducting viewings. HQ will deal with branding, marketing, leads and tenancy progression and the tech platform needs to be able to script and provide a deals trading platform that enables all this. Ours, PlanetRent does.