The ultimate awards guide

The Negotiator Awards 2011 have launched with a bang, boasting another esteemed judging panel and a wide range of categories to ensure we recognise agency excellence at every level. Here, we outline the benefits of being involved. It's easy for the general to public to think of estate agents as rogues, or in the fine words of Glastonbury agent, Jules, sh*t. The property ombudsman's annual report for 2010 revealed an unexpectedly high level of sales complaints, which he was at a loss to explain. And as we report in this issue, the report follows the expulsion of two lettings firms, which is, of course, the type of story that tends to hit the national media headlines. Then there are the industry efforts to drive up agency standards to consider, from the National Federation of Property Professionals licensing schemes to the kitemark scheme being pitched by the National Approved Lettings Scheme.

But as always, there's a distinct lack of joined up thinking, leaving conspiracy theorists to assume that, once again these initiatives are little more than strategies with which the creators can boost their bottom line. This is why The Negotiator Awards, which aim to identify, reward and celebrate industry excellence and promote best practice, are this year more important than ever. There are many examples of industry excellence within agency across the country, and we're here to shout about them. Last years champions, including Romans, Countrywide Financial Services, Debbie Fortune, The Ringley Group, Lucy Morton and Accent Property Management, all continue to reap the benefits of their accolades in their marketing material, with Romans having even invested a trophy for each of its offices to remind clients of its excellence in winning the Supreme Negotiator Award.

Judges This years independent judges, who kindly give up their time for free, include none other than national broadcaster and chartered surveyor, James Max. He is joined by a range of industry experts, including Vincent Cole, director at Romans, Peter Rollings of London-based Marsh & Parsons and Debbie Fortune, director Somerset-based Debbie Fortune Estate Agents, winner of last years Newcomer of the Year award. Now, just to remind you why The Negotiator Awards is worth its weight in gold, we bring you an A to Z guide on the agency event of the year. AWARDS A-Z Amour Award success grants you an invaluable bow to your instruction pitch arrow. Opulence The Hilton Hotels ballroom epitomises this. Bravery We commend agents bravery in weathering the market downturn. Presentation Read our entry guidelines carefully to ensure the presentation of your submission meets our requirements.

Continuing Professional Development Our simple entry process helps you crystallise yours. Qualifications The attainment of industry qualifications often sorts the wheat from the chaff for our judges. Differentialism Our shortlisted and winning firms clearly stand out from their local crows. Rising star We celebrate agencies up and coming negotiators, who we believe are on the way to becoming industry leaders. Enjoyment The property markets fun, so let's shout about it! Financial gain Win an award, win more instructions and boost your bottom line. Guests Our 600+ guests are the industrys best of the best. Supremacy Once again, well be looking for the firm, which stands head and shoulder above competitors to boast national excellence. Holistic Winners Technology Were for looking for firms who've mastered technology to benefit their business. Innovation Unbiased Our judges pride themselves on this.

Judges From Countrywide's ex-chairman Harry Hill to Dragons Den James Caan, we only appoint the very best. Worthwhile Winners are always overwhelmed about the business value of their win. Key performance indicators These help our judges assess your business nous. X Factor All of our winners boast this. Leadership Celebrating our industry mentors. Youth We're proud to help identify, celebrate and champion new agency blood and new market entrants. Marketing Show us how your marketing excellence wins you business. Zealous New entrants These prove the continuous lure of the agency market. Don't forget! The entry deadline is June 24, 2011.