How important is good digital connection to attracting tenants and buyers to a development?

"There is a difference between a buyer’s and renter’s mindsets. Buyers expect some hassle and a delay in getting connectivity. It’s different with renters. Also, we’ve got sites with clauses that say you can’t work from home in the tenancy agreement. With BTR [build to rent], you can sell that you can work from home. In some centers, we’ve got business names on the reception walls."

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https://benews.co.uk/informed/the-critical-role-of-digital-inclusion-in-levelling-up/ 

The Shift in Expectations Between Buyers and Renters

In today’s digital age, the expectations surrounding connectivity differ significantly between buyers and renters. While buyers may expect delays in setting up digital connections after purchasing a property, renters often prioritize immediate access to high-speed internet. This distinction is becoming increasingly important for developers when considering tenant preferences and the marketing of properties.

The Impact of Digital Connectivity on Rental Agreements

With the rise of remote work, the digital connectivity of a property is now a key factor in attracting renters. Some tenancy agreements still contain clauses that prohibit working from home, but the trend is shifting. With Build-to-Rent (BTR) properties, developers are now advertising the ability to work from home as a selling point, acknowledging that digital inclusion is integral to modern living.

Digital Connectivity as a Selling Point for BTR Developments

The ability to offer fast, reliable internet and the option to work from home is becoming a significant selling feature for BTR properties. Developers can emphasize this aspect to appeal to tenants who require seamless digital access for both personal and professional use. In some developments, business names displayed in communal areas further showcase the building’s suitability for remote work and professional environments.

Future-Proofing Developments with Digital Inclusion

As remote working continues to grow in popularity, digital inclusion will become a necessity in new developments. Ensuring high-speed internet access, integrated technology, and flexibility for remote working will be crucial for attracting future tenants and buyers. This forward-thinking approach helps developers meet evolving tenant needs and supports long-term property value.