The corporate landlord is an emerging concept. Born from the rising demand for quality rental accommodation in the ever-transformative digital age, corporate landlords are changing the expected norms of the lettings industry. In recent months, awareness of this emerging sector has grown with more and more tenants looking for a different way to rent, but what exactly is a corporate landlord, and why do tenants seem to love them so?
Things are changing though, and the tenants of today simply won’t accept poor standards in the way they used to. As such, those landlords who were offering substandard accommodation are finding themselves with vacant properties, watching their tenants move out in favor of safe, warm, well-maintained homes that include premium facilities, and an all-round higher level of finish.
Many private rental landlords have been known to consider tenants a “necessary evil”, so it’s no surprise that corporate landlords who are building properties based on tenant requirements are winning the day.
Traditional rental properties are incredibly restrictive in terms of how free tenants are to personalise their environment; we’ve all heard stories of tenants who have been fined for nothing more than blu tack residue left on the wall.
Corporate landlords understand the need to make a house feel like a home, and this is often reflected in the service they provide. They will often be more flexible when it comes to redecoration for example, especially for those tenants who have signed longer-term contracts.
Looking forward, we can expect to see corporate landlords being a lot more accommodating when it comes to tenant demands. For example, landlords who allow tenants to bring pets into their rental homes are a rarity. As corporate landlords continue to tempt more and more tenants over from the private rental market, we expect to see an increasing number of them allowing their tenants to keep pets.
These two facts converge to result in an incredibly short supply of city centre accommodation. Corporate landlords, those who can afford to acquire large plots of premium land, can take advantage of people’s desire to live in the heart of the city, avoiding a long daily commute and still benefiting from a high-quality home that doesn’t bankrupt them at the end of each month. Smaller private landlords simply cannot match this offering.
Such innovation can be found in the form of smart goods like fridges and televisions, internet-enabled lighting and utilities meters, tenant-facing apps to handle contracts and report maintenance, and even smart keys, allowing tenants to unlock their doors and grant others access directly from their smartphone.
There are questions being asked as to whether tenants will want to live and work in one place, alongside all of their colleagues, but it proves how vibrant the conversation of the shared experience currently is.
Corporate landlords have the ability to blend premium property with affordable prices, providing a tenant experience that goes above and beyond that which the private rental sector can offer. Because of that, we can expect to see more and more tenants falling in love with properties offered by corporate landlords.
Author : Mary-Anne Bowring
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