The Rise of Build to Rent

The growth of the Build to Rent (BTR) asset class is seemingly unstoppable, reshaping the UK rental market. While this sector continues to expand, traditional buy-to-let landlords can still compete by enhancing their rental offering to attract high-quality tenants.

Build to Rent developments offer brand-new apartments, long leases, and an array of modern amenities, creating an appealing lifestyle for young professionals and families alike.

The Expansion of Build to Rent Across the UK

Over the past few years, the UK has seen a huge increase in completed BTR developments in major cities, including:

• London
• Manchester
• Birmingham
• Liverpool
• Leeds
• Glasgow
• Sheffield

The number of new BTR units in construction or planning continues to rise, further solidifying its position in the property market.

How Traditional Landlords Face Growing Competition

With more high-quality BTR homes entering the market, traditional landlords face greater competition for tenants. There is still strong demand for traditional rental homes, but landlords in BTR-dominated towns and cities must now compete with brand-new, amenity-rich properties that tenants may prefer.

To secure the best rental returns, landlords must ensure their properties offer a modern, well-managed, and attractive living experience.

Five Ways to Make Traditional Homes More Attractive

If you're a traditional buy-to-let landlord, here are five ways to make your property stand out:

1. Improve Your Offering

• Remove outdated furniture and invest in high-quality, modern fixtures.
• A fresh, contemporary décor can make a significant difference.

2. Market Your Property Effectively

• Capture high-quality photographs while the property is vacant and staged.
• Highlight key selling points to attract the right tenants.

3. Use a Professional Letting Agent

• A trusted letting agent can help find reliable tenants.
• They can also manage viewings, contracts, and tenant vetting.

4. Consider Offering Longer Rental Agreements

• Three-year rental terms are becoming the norm in BTR.
• Offering longer leases can make your property more desirable.

5. Streamline the Rental Process with PlanetRent

• A smooth rental journey will make your property more attractive.
• PlanetRent helps landlords stay compliant and

Enhancing the Tenant Experience with Modern Features

To compete with Build to Rent properties, landlords can enhance the tenant experience by:

• Providing high-speed internet as standard.
• Upgrading appliances to energy-efficient models.
• Allowing pets, as many renters now seek pet-friendly homes.
• Offering furnished options to attract a broader tenant base.

Streamlining the Rental Process with PlanetRent

To give your tenants a professional and seamless rental experience, consider using PlanetRent. Our platform helps landlords:

• Automate tenancy agreements and compliance documents.
• Manage deposits and rent collection effortlessly.
• Offer tenants a transparent and efficient renting journey.

By embracing these strategies, traditional landlords can successfully compete with Build to Rent developments while maximizing rental returns.

For more information, visit www.planetrent.co.uk today!