How to market a building: step by step ?

Launch planning includes recruting the team, opening the lettings office and dry run training, tech enablement, visiting competing product, a final review of rent pricing, arranging videography, development websites, show flat furniture, notifying the press, universities and major employers. Success means curating the resident experience, incentivising the team, and focusing on reviews. Enquiries are satisfied by online tours, taster sessions and instant reservations - all by phone. The goal being a sense of pride and stewardship: a place - not a space; so that living at ..... says something about the residents.The focus is to fuel enquiries and drive a ‘waiting list’ as the site gains in popularity and reputation. Strategy is usually supported by an on-site lettings team seven days a week, portals to directly link through to the dedicated scheme website. Tours are bookable both online and by phone.Success means recruiting, training and managing a permanent incentivised customer-focussed team to meet prospective tenants, accompany viewings, and negotiate contracts and do mid-term inspections. Contractually each team member should be required to organise, support and advertise on-site events.

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