The majority of the people in the UK are battling with the cost of living. Unfortunately, we overlook the silver lining and fail to boost the confidence of our clients. Naysayers dominate most news channels and newspapers. They constantly spread pessimism by picking up news about the cost-of-living crisis, inflation, and financial insecurity. Real estate agents need to reassure their prospects by consciously sharing positive developments.
Discover new ways to improve your client base by creating a positive environment...
Enhancing your prescience
Consider alternative ways to improve sincere outreach across people in the local community and neighbourhood by participating in events or sponsoring giveaways. Consider donating at charity events to establish your presence. Better online visibility will make people call you when they are selling property. Involving your staff as volunteers in the May Coronation activities of the local community will create a positive impression about your agency.
Promoting positive news
Explore good news in the local community and leverage social media channels like Facebook and Instagram to share positive information. People are in search of such news, especially after the COVID-19 pandemic. You may use traditional communication methods like distributing flyers or writing columns in the newspaper. There are several developments to cheer about if you look around. People know that UK's inflation is remarkably high, but very few appreciate that it is dropping for two months consecutively.
Our government plans to reduce the existing 10.2 % inflation by half before the beginning of 2024. We are in a much better financial position than the banking crisis in late 2000. According to the area, first-time buyers may pay less monthly mortgage repayment than the rent they paid for a comparable property.
Harnessing the power of social media
Consider leveraging online channels like Google or Facebook to drive leads to your website by using a PPC campaign. Pay-per-click campaigns are effective in achieving targeted visibility. Engage with communities by sharing helpful posts on the real estate market and current listings. Posting authentic and interesting data like growth in the average number of listings can help you become a thought leader.
There are several social media management tools to engage prospects through a better online presence. Post success stories and client testimonials while sharing your work across social media platforms. Use social media to discreetly advertise your real estate business because people may not like to see direct ads on social media channels.
Focus on a niche market
Posing as a generic estate agency may not get you more clients because modern home buyers are more judicious. They prefer approaching industry experts. Find a niche for your real estate business to attract customers. Share helpful information about the particular property market to establish your business in that segment.
Consider running a series of articles in the newspaper about the particular property market, or try running a blog to post informative content that promotes you as an expert. Targeting a specific niche market helps estate agents develop a strong identity.
Hosting an open house or a webinar to engage with prospective home buyers helps you develop a robust network of clients. Share the good news that will enhance the audience's confidence in the real estate market. Backing up your information with facts and figures will make your presentation more authentic. Creating a positive environment by following these tips will be helpful in the long term though it is not possible to dispel the gloom altogether.
Mary-Anne Bowring FIRPM FRICS FARLA FCABE Founder/Head of Asset Management
Strategic partnerships, holistic delivery/ opportunities, growth, value engineering, thought leadership
Ian Barber MD BTR Mobilisation & Leasing
Runs HQ & site lease-up teams. Drives rent pricing, mobilisation, marketing, happy residents!
Jon Curtis MRICS Head of Building Engineering
Chartered Building Surveyor. Lectures on EWS1 & building safety. Runs CapEx programmes.
Kate Robinson MIRPM MD Blocks/FM Management (London Region)
Master plan setup, ops and staffing and resident engagement. ISO45001 champion.
Lee Harle Partner Ringley Law
Plot conveyancing. Debt litigation. Group Company Secretary.
Anthony Kingdon MIRPM AssocRICS MD Blocks/FM Management (North Region)
Stakeholder engagement. Mixed tenure specialist. Budget management. Plant audit, PPM compliance.
Chris Georgalis MRICS Head of Commercial Valuation
Chartered Valuer. Rental valuations: retail, leisure. IRR modelling and valuations for secured lending. Compulsory purchase & rent reviews
Nichola Pughe MRICS Head of Residential Valuation
Chartered Valuer. Rental development & mixed use valuations, IRR modelling. Leasehold enfranchisement specialist
Libby Chen MSc Compliance Manager
Operational Plant & Equipment strategy PPM Compliance lead, Asset tagging Client major projects
Dipesh Parekh Director PlanetRent
Customer centric, vertically integrated PropTech/fin-tech solutions.
Leana Aristodemou MIRPM MARLA AssocRICS Strategic lead: ESG & Asset Business Plan delivery
Financial modelling, valuation analyst to support underwriting & fund reporting.
Natalie Birmingham Helpdesk Support Manager
Trainer & Helpdesk Manager: people, systems,contractors. ISO45001 supply chain accreditation.
Steve Norman Planning Director
Land due diligence (opportunities & constraints) Has contributed to a number of award winning schemes.