Buy-to-let investors are finding it increasingly difficult to generate strong returns. Recent changes, including reduced mortgage relief, additional stamp duty, and major tax reforms, have made traditional buy-to-let less attractive.
At the same time, private landlords are often blamed for driving up house prices, making homeownership harder for first-time buyers. With growing regulations and financial pressures, many buy-to-let landlords are leaving the market.
As rental demand continues to outstrip supply, institutional investors have stepped in, pouring billions into purpose-built rental housing. Build-to-rent (BTR) developments are now a major part of the UK housing market, with 260,000 BTR homes either completed or in the pipeline. This number is set to grow rapidly.
Rather than viewing BTR as competition, traditional buy-to-let investors should take inspiration from its customer-focused approach. Treating tenants as valued customers rather than just renters is a key shift in the industry
Technology is making life easier for landlords and tenants alike. While property has traditionally been slow to adopt tech, platforms like Rightmove and Zoopla are now as widely recognized as Amazon and Google. However, these portals focus more on property sales than lettings, which still involve time-consuming paperwork and outdated processes.
Forward-thinking BTR landlords like Grainger plc and Moda Living had already embraced digital-first leasing models before the pandemic. Many BTR operators now offer customer-facing apps, allowing tenants to pay rent, report repairs, and engage with their community—all from their phones.
At Ringley, we have launched PlanetRent, a cloud-based platform designed to streamline property management for landlords, agents, and tenants. PlanetRent enables:
For more details, visit www.tenancy-agreements-made-easy'>planetrent.co.uk.
Forward-thinking BTR landlords, such as Grainger plc and Moda Living, have embraced digital-first leasing models, allowing tenants to manage everything from paying rent to reporting repairs through apps. This shift is transforming the tenant experience and setting new standards for property management.
Ringley’s PlanetRent platform offers a cloud-based solution to streamline property management. With features like remote document access, automated tenancy renewal reminders, and real-time deal-flow monitoring, PlanetRent helps landlords, agents, and tenants save time and reduce legal risks, all while ensuring transparency and improving efficiency.
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