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Can offsite-construction deliver the homes we want to buy?

Written by: Mary-Anne Bowring 03/09/2020
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The Rise of Modern Methods of Construction (MMC)

Modern Methods of Construction (MMC) are rapidly gaining government support due to their ability to produce high-quality homes quickly. By using factory-based techniques and just-in-time production methods, developers can avoid weather delays and on-site labor shortages. Earlier this month, Housing Minister Esther McVey visited Legal & General’s modular housing factory in Sherburn, the largest facility of its kind in Europe. The factory aims to produce 3,500 new homes a year, using digitally-designed houses and automated assembly-line techniques.

Meeting the Needs of House Buyers

The goal is to make MMC homes available for all tenures, including:

  • Social housing
  • Homeownership
  • Build to rent

The industrialization of housing allows developers to customize homes to meet safety, environmental, and quality standards. Economies of scale also mean that larger orders help modular homebuilders plan ahead and price competitively. However, one challenge remains—many UK buyers prefer second-hand homes. According to The Guardian, around 75% of buyers dislike new builds due to small rooms, lack of storage, limited natural light, and inflexible living spaces.

Can Modular Homes Overcome Buyer Hesitations?

The design and build quality of new homes will be critical as the government works toward its goal of 300,000 new homes per year by the mid-2020s. Developers must figure out not only how to build quickly but also how to make modular homes as attractive and functional as older properties.

Sustainability as a Key Selling Point

One way to win over homebuyers is through sustainability. Legal & General promises to deliver high-quality, affordable modular homes that will also help reduce living costs by offering low or no energy bills. Even in a country that loves its aging housing stock, the prospect of energy-efficient, cost-saving homes might just be the winning formula!

The Rise of Modern Methods of Construction (MMC) and Their Impact on the Housing Market

Modern Methods of Construction (MMC) are transforming the housing market, offering rapid, high-quality homebuilding through factory-based techniques and automation. With government support, developers aim to meet the growing demand for homes while addressing challenges like labor shortages and weather delays. MMC homes can cater to various tenures, including social housing, homeownership, and build-to-rent options. However, overcoming buyer hesitations about the design and feel of new builds remains a challenge. Sustainability and energy-efficient designs, promising low living costs, could be the key to winning over hesitant buyers and meeting the government’s housing goals.



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