Resident Leasing Specialist (BTR)
EDA (CW) Manchester, M50 3BR
Jobs in Resident Leasing Specialist (BTR) previous successful applicants have come from
As the Resident Leasing Specialist, you will lead the leasing performance of one of our Build-to-Rent communities, driving occupancy, revenue and resident satisfaction through exceptional customer service and sales leadership.
You will be responsible for delivering an outstanding customer journey from initial enquiry through to move-in, whilst coaching and supporting the on-site lettings team to achieve leasing targets. Working closely with the Building Manager and Head Office teams, you will implement marketing initiatives, monitor market trends and ensure the community consistently outperforms the local market.
This is a fast-paced role requiring strong commercial awareness, leadership and a passion for delivering an exceptional resident experience.
Resident Leasing Specialist (BTR) role overview - what does a Resident Leasing Specialist (BTR) do?
As the Resident Leasing Specialist, you will lead the leasing performance of one of our Build-to-Rent communities, driving occupancy, revenue and resident satisfaction through exceptional customer service and sales leadership.
You will be responsible for delivering an outstanding customer journey from initial enquiry through to move-in, whilst coaching and supporting the on-site lettings team to achieve leasing targets. Working closely with the Building Manager and Head Office teams, you will implement marketing initiatives, monitor market trends and ensure the community consistently outperforms the local market.
This is a fast-paced role requiring strong commercial awareness, leadership and a passion for delivering an exceptional resident experience.
What do I need to do to become an Resident Leasing Specialist (BTR) - candidate requirements
Key Responsibilities
Leasing & Sales
- Lead the leasing strategy to maximise occupancy, revenue and resident retention.
- Manage the full customer journey from enquiry through to move-in.
- Conduct apartment viewings, negotiate offers and convert enquiries into successful lettings.
- Ensure all enquiries are responded to promptly, delivering an exceptional customer experience.
- Monitor weekly and monthly leasing performance against KPIs.
- Identify opportunities to improve conversion rates and customer satisfaction.
- Oversee lease renewals and support resident retention initiatives.
Team Leadership
- Lead, coach and motivate the on-site lettings team.
- Deliver regular training, performance reviews and one-to-one coaching.
- Ensure company policies, processes and service standards are consistently followed.
- Foster a positive, collaborative and high-performing team culture.
Marketing & Business Development
- Develop and implement local marketing campaigns to generate enquiries.
- Build relationships with local employers, relocation agents and corporate partners.
- Work with the central marketing team to maximise online presence and lead generation.
- Monitor competitor activity, pricing and market trends, making recommendations where appropriate.
- Support launch campaigns and lease-up strategies for new developments.
Customer Experience
- Deliver a five-star customer experience at every stage of the resident journey.
- Ensure all apartments and communal areas are presented to the highest standard for viewings.
- Support resident engagement initiatives and community events.
- Handle customer feedback and resolve complaints professionally and efficiently.
Commercial Performance
- Work closely with senior management to achieve occupancy and revenue targets.
- Monitor pricing, incentives and leasing performance.
- Produce accurate weekly and monthly reports on enquiries, conversions, occupancy and market activity.
- Assist with budgeting and forecasting where required.
Compliance & Administration
- Ensure all tenancy documentation is accurate and compliant.
- Maintain accurate CRM and lettings systems.
- Ensure Right to Rent checks, referencing and compliance processes are completed correctly.
- Keep up to date with lettings legislation and industry best practice.
About You
You'll be an experienced lettings professional who combines commercial drive with exceptional customer service.
Essential Skills & Experience
- Experience within Build-to-Rent, residential lettings, PBSA, hospitality or luxury residential.
- Proven track record of achieving leasing and occupancy targets.
- Experience leading or mentoring a lettings team.
- Strong sales, negotiation and closing skills.
- Excellent communication and relationship-building abilities.
- Highly organised with strong attention to detail.
- Commercially aware with the ability to analyse performance data and market trends.
- Competent using CRM and property management systems.
- Full UK driving licence (if required).
What Success Looks Like
- Occupancy targets consistently achieved or exceeded.
- High enquiry-to-viewing and viewing-to-let conversion rates.
- Excellent resident satisfaction and customer feedback.
- Strong lease renewal and resident retention performance.
- Effective leadership and development of the lettings team.
- Exceptional presentation of the leasing office, apartments and community.
