1. A Renter’s Market

The rental market is thriving, and build-to-rent (BTR) landlords offering top-tier space, services, and amenities are in the best position to benefit. With market uncertainty discouraging home purchases, more people are turning to rentals, creating increased demand.

2. Changing Needs of Remote Workers

Working from home has reshaped renters' priorities. While super-fast broadband and open-plan living remain essential, single-occupancy residents are now seeking larger apartments, with growing interest in three-bedroom leases. The availability of shared office spaces, private writing sheds, and conference rooms within BTR developments makes them even more appealing to remote workers.

3. The Importance of Social Spaces

BTR developments offer more than just great apartments—they provide vibrant communal spaces for socializing. While social distancing has temporarily reduced their use, the vaccine rollout is expected to restore their popularity. Insta-worthy indoor and outdoor areas, along with shared amenities, remain a significant draw for renters.

4. A BTR Renaissance Post-Pandemic

Initially, there were concerns that the pandemic would reduce demand for community-driven housing. However, Quintain’s research suggests the opposite—a growing appetite for high-quality rental living. Renters now seek premium amenities, from concierge services to rooftop cinemas and private play areas.

5. Lifestyle Perks That Outshine Homeownership

Unlike traditional homeownership, BTR developments come with a range of built-in perks, including stylish clubhouses, gardens, and social hubs. These features offer a convenient and luxurious lifestyle, making renting an increasingly attractive option.

6. Growing Appeal Beyond Professionals

BTR is no longer just for young professionals. Quintain predicts a shift in demand, with increasing interest from young families and retirees. 2021 could be the year when this diversification takes off, solidifying BTR as a long-term housing solution for a wider range of renters.